It is no secret that people everywhere are now increasingly accessing the internet on a variety of devices. You can no longer assume that a visitor will access your business website using a traditional laptop or desktop computer. Users will also access your website through a tablet or, more likely, a smartphone. Today, making your business website mobile-ready is a must.

If you search online, you will find many comments from experts talking about the importance of a mobile-friendly website. Your customers have become mobile — so you must make your website mobile-ready to capture their attention.

If you are still on the fence about making your website mobile-ready, here are 4 benefits of a mobile-friendly website that are sure to give you a nudge in the right direction.

1. Mobile-Friendly Websites Get Higher Rankings

Mobile-optimized websites are given higher ranking by Google in search results over those sites that are not mobile-ready. A few years ago, Google changed its algorithm and tweaked the way mobile search results are displayed. It is simple now — if you have optimized your website to be mobile-friendly, it will get a better ranking than other websites that are not optimized for use on mobile devices.

2. A Mobile-Friendly Website Makes Your Customers Happy

When a potential customer or a customer accesses your website to find information about your products or services, you want their experience to be great. Since many people are now using mobile devices to access the internet, only a mobile-ready website can offer your website visitors that experience. People don’t want to zoom and scroll to read information on your website – that just frustrates them and they go look somewhere else. When your website works well and is easy to read on mobile devices, customers won’t face any issues in looking for the information they are after. Thus, they’re more likely to keep looking at your site, not give up in frustration and end up on a competitor’s site..

3. Mobile Shopping Has Begun to Take Over

These days, customers who shop online favour using their smartphones when browsing products or buying them. A mobile-friendly site makes things easier for customers and allows them to buy their favourite products online. BONUS: Customers and clients are looking to book their appointments online too. According to a Google survey, 80% of consumers will search for a business online and a third of them are searching with the intention of booking a service. And based on our own data, 42% of bookings happen when a business is closed. Guess which device they are using to make these appointments?

4. Mobile Users Often Switch Screens

Surveys show that 90 percent of people switch between various devices in order to accomplish a goal. What this means is that even if the bulk of your conversions are being handled by desktop, users will connect to your website through mobile at some point during the process. Often users browse their smartphones while bored, look for things that are interesting and move to a laptop to complete the purchase. If your site is not capable of handling different types of screens, you will miss out on sales.

So, do you now understand the importance of a mobile-ready website? If your business website is not friendly, you are missing out on sales. Therefore, we suggest you optimize your website to be mobile-friendly so that customers can easily access your website, learn about your services and connect with you through your website.

Barbara-Anne is the owner of New Media Managers, a boutique digital agency in Windsor, Ontario, Canada.  She founded New Media Managers to help overwhelmed local business owners, like you, protect and manage your online line presence so you can get more customers, serve your existing customers, and keep the customers you already have.