As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing revenue and sales, playing a more important role than ever in every stage of the consumer journey.

But which metrics really matter, and how can brands optimize their approach to each?

Barbara-Anne is the owner of New Media Managers, a boutique digital agency in Windsor, Ontario, Canada.  She founded New Media Managers to help overwhelmed local business owners, like you, protect and manage your online line presence so you can get more customers, serve your existing customers, and keep the customers you already have.