Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare time”. That gives some context for the rising figures we see here; globally, digital consumers say they are now spending an average of 2 hours and 15 minutes per day on social networks and messaging, up 45 minutes from 2012.

Barbara-Anne is the owner of New Media Managers, a boutique digital agency in Windsor, Ontario, Canada.  She founded New Media Managers to help overwhelmed local business owners, like you, protect and manage your online line presence so you can get more customers, serve your existing customers, and keep the customers you already have.