New and social media marketing is all about building relationships.
In the heat of hunting down new customers and forging business partnerships, many marketers forget that new and social media marketing is first, and foremost, a tool for building relationships.
New and social media lets you interact with your customers and colleagues. Converse with them and allows them to ask you questions and give you feedback on your products and services.
“Connecting people to people. Over and over again, that’s what lasts online. Folks thought it was about technology and it’s not.” – Seth Godin
You don’t have to play the guitar or make s’mores but the time you take to foster these relationships pays off by building goodwill and enhancing your ability to serve your customers.