In the digital age, online reputation is a serious issue. If you don’t monitor and manage your online reputation, your business can suffer and you could lose potential customers. The reason is that 90% of consumers use the Internet to research before making a purchase and when they search they check out the reputation of a company to see what others have to say.
We all know that word of mouth is the best form of advertising and today word of mouth lives online. This online word of mouth means that 84% of people trust online reviews as much as personal recommendations and 74% of people say that positive reviews make them trust a local business more.
If people are saying negative things about your business online, customers will hesitate to buy from you. That’s why it’s important to not only monitor your online reputation, but also strive to develop a positive reputation on the web.
I bet there’s one particular question that’s lurking in your mind right now, “How do I create a positive online reputation when I’m so busy?”
Most business owners don’t have enough free time to manage their online reputation. But, contrary to what most people think, creating a positive online reputation doesn’t require a lot of time, provided you do the right things. What are those things?
1. Collect Customer Reviews and Provide Feedback
If you have no idea about what people say about your business online, you can never know about your online reputation and manage it. You must find negative reviews about your business and address them immediately. If you feel that the problems highlighted by the customers actually exist in your business, correct them and respond publically to let customers know that you value their feedback.
2. Leverage the Power of Social Media
You might already have an account on Facebook, Twitter or Instagram, but that isn’t enough to create a positive reputation about your business. You must manage your online presence on social media accounts by engaging with customers.
For example, if a customer leaves a negative review on your social media page and you don’t notice it or reply to the customer’s concerns, others will think that the customer is right and you don’t care about their satisfaction. On the other hand, if you reply to the customer and offer an apology, you might turn their frown upside down and show to others that you take customer satisfaction very seriously.
3. Claim Your Business Profile on Review Sites
Local sites and review sites show up in search engine rankings and can provide your business with more exposure. Claim your profiles on these sites to increase your exposure and build a positive online reputation through customer reviews. Provide your location, phone number, business hours, payments options and other details of your business. Maintaining accurate information on your business listings helps people find you online and offline.
These tips are simple to follow and won’t take a lot of your time. However, if you still feel that you don’t have the time to do all these things to build a positive online reputation, leave the job to New Media Managers. We can manage your online reputation and help you create a positive reputation. So, don’t fret if you can’t find enough free time to create a positive online reputation, we’ve got you covered.
20 Online Reputation Statistics That Every Business Owner Needs To Know: https://bit.ly/2quG2lc
Barbara-Anne is the owner of New Media Managers, a boutique digital agency in Windsor, Ontario, Canada. She founded New Media Managers to help overwhelmed local business owners, like you, protect and manage your online line presence so you can get more customers, serve your existing customers, and keep the customers you already have.