Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable.
How does this affect you? First, if your main competitor isn’t betting big on original content, it will be soon. The window for building a trusted and loyal audience is happening right now. Second, those who build new and trusted content brands will have multiple options to monetize that content, either directly from customers or prospects or secondarily from syndication through the Apples and Googles of the world.