by Barbara-Anne Zarzosa | May 16, 2018 | Customer loyalty, Customer retention, Social media
You have established your presence on social media channels and are regularly posting engaging content to capture the attention of your audience, but is that enough to build a strong social media presence? You might think so but there’s an important aspect of your...
by Barbara-Anne Zarzosa | Dec 12, 2017 | Blogging, Local business, Mobile, Social media
Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...
by Barbara-Anne Zarzosa | Nov 23, 2017 | Local business, Marketing, Social media
As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...
by Barbara-Anne Zarzosa | Nov 14, 2017 | Blogging, Business listing, Social media
Statistics by Statista indicate that there are about 22.7 million social media users in Canada. Further studies through a 2017 RBC Small Business poll reveal that most Canadians demand more opportunities to engage with local businesses online through social media. 75%...
by Barbara-Anne Zarzosa | Nov 4, 2017 | Customer retention, Facebook, Local business, Marketing, Social media
Small business owners need to pay attention to where their customers are. Graphic by Lena Yang Not surprisingly, Canadians are increasingly tuned into social media. A recent report issued by the Media Technology Monitor, which involved the participation of over 4,000...
by Barbara-Anne Zarzosa | Oct 17, 2017 | Blogging, Social media
Are you overwhelmed by the complexity of managing your social media accounts? Are you struggling to keep up with the posts made by your social media followers? If you have answered these questions in the affirmative, you need to know this one thing – investing...
