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5 Reasons to Use SMS Marketing in Spas and Salons

5 Reasons to Use SMS Marketing in Spas and Salons

by Barbara-Anne Zarzosa | Mar 11, 2019 | Customer retention, Mobile, SMS Marketing

For spas and salons, text messaging may seem like a medium for informing clients about their appointments. No-shows can prove to be costly for spas and salons as they waste valuable time that could have been given to customers. However, marketing through text message...
How Social WiFi Marketing Can Grow Your Business

How Social WiFi Marketing Can Grow Your Business

by Barbara-Anne Zarzosa | Mar 7, 2019 | Customer retention, Local business, Marketing, Mobile, WiFi Marketing

Unlike e-commerce stores, brick-and-mortar establishments cannot access many digital analytics and marketing tools. Fortunately, a tool called ‘social WiFi” has provided physical locations with the opportunity to use digital technology for capturing demographic and...
Why it is Necessary for Your Website to be Mobile-Ready?

Why it is Necessary for Your Website to be Mobile-Ready?

by Barbara-Anne Zarzosa | Jun 6, 2018 | Mobile, Mobile-ready

It is no secret that people everywhere are now increasingly accessing the internet on a variety of devices. You can no longer assume that a visitor will access your business website using a traditional laptop or desktop computer. Users will also access your website...
3 Things That Can Boost Your Local Search Rank

3 Things That Can Boost Your Local Search Rank

by Barbara-Anne Zarzosa | May 30, 2018 | Business listing, Customer service, Local business, Mobile, Reputation, SEO

Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...
Content Marketing Trends to Watch for 2018

Content Marketing Trends to Watch for 2018

by Barbara-Anne Zarzosa | Dec 12, 2017 | Blogging, Local business, Mobile, Social media

Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...
Top 10 Mobile-First Online Activities

Top 10 Mobile-First Online Activities

by Barbara-Anne Zarzosa | Sep 19, 2017 | Marketing, Mobile, Social media

Of the 34 online activities we track, 22 are now mobile-first, with consumers more likely to reach for a mobile than desktop device. What is apparent here is the ubiquity of this device in a broad range of behaviors, with the top 10 including on-the-go activities...

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