by Barbara-Anne Zarzosa | Mar 11, 2019 | Customer retention, Mobile, SMS Marketing
For spas and salons, text messaging may seem like a medium for informing clients about their appointments. No-shows can prove to be costly for spas and salons as they waste valuable time that could have been given to customers. However, marketing through text message...
by Barbara-Anne Zarzosa | Mar 7, 2019 | Customer retention, Local business, Marketing, Mobile, WiFi Marketing
Unlike e-commerce stores, brick-and-mortar establishments cannot access many digital analytics and marketing tools. Fortunately, a tool called ‘social WiFi” has provided physical locations with the opportunity to use digital technology for capturing demographic and...
by Barbara-Anne Zarzosa | Jun 6, 2018 | Mobile, Mobile-ready
It is no secret that people everywhere are now increasingly accessing the internet on a variety of devices. You can no longer assume that a visitor will access your business website using a traditional laptop or desktop computer. Users will also access your website...
by Barbara-Anne Zarzosa | May 30, 2018 | Business listing, Customer service, Local business, Mobile, Reputation, SEO
Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...
by Barbara-Anne Zarzosa | Dec 12, 2017 | Blogging, Local business, Mobile, Social media
Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...
by Barbara-Anne Zarzosa | Sep 19, 2017 | Marketing, Mobile, Social media
Of the 34 online activities we track, 22 are now mobile-first, with consumers more likely to reach for a mobile than desktop device. What is apparent here is the ubiquity of this device in a broad range of behaviors, with the top 10 including on-the-go activities...
