by Barbara-Anne Zarzosa | Mar 7, 2019 | Customer retention, Local business, Marketing, Mobile, WiFi Marketing
Unlike e-commerce stores, brick-and-mortar establishments cannot access many digital analytics and marketing tools. Fortunately, a tool called ‘social WiFi” has provided physical locations with the opportunity to use digital technology for capturing demographic and...
by Barbara-Anne Zarzosa | Feb 20, 2019 | Customer loyalty, Customer retention, Marketing, SMS Marketing
For spas, salons, and any other service related business repeat business is the key to building a strong customer base and continually driving sales. In order to achieve this, it is important to engage with customers. But, what’s the perfect way to engage with...
by Barbara-Anne Zarzosa | Feb 13, 2019 | Customer loyalty, Customer retention, Marketing, SMS Marketing
With more and more restaurants opening up every day, getting top of mind recall from customers has become more important than ever. A restaurateur may have the ideal location, great chefs and the perfect menu, but what are they doing to market their business? There...
by Barbara-Anne Zarzosa | May 2, 2018 | Customer service, Local business, Marketing, Reputation
It takes a lot of time to establish your business and make it grow. You might be providing excellent service to your in-house customers and might be able to satisfy their expectations, but that isn’t enough to grow your business. In order to take your business to new...
by Barbara-Anne Zarzosa | Nov 23, 2017 | Local business, Marketing, Social media
As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...
by Barbara-Anne Zarzosa | Nov 4, 2017 | Customer retention, Facebook, Local business, Marketing, Social media
Small business owners need to pay attention to where their customers are. Graphic by Lena Yang Not surprisingly, Canadians are increasingly tuned into social media. A recent report issued by the Media Technology Monitor, which involved the participation of over 4,000...
