by Barbara-Anne Zarzosa | Mar 13, 2019 | Customer loyalty, Customer retention, Local business, SMS Marketing
The competition is fierce in the food service industry as more and more restaurants keep popping up. The only way you can survive in the sector is by attracting more and more foodies to your restaurant. You’ll struggle to keep the doors open if you can’t attract...
by Barbara-Anne Zarzosa | Mar 7, 2019 | Customer retention, Local business, Marketing, Mobile, WiFi Marketing
Unlike e-commerce stores, brick-and-mortar establishments cannot access many digital analytics and marketing tools. Fortunately, a tool called ‘social WiFi” has provided physical locations with the opportunity to use digital technology for capturing demographic and...
by Barbara-Anne Zarzosa | Jun 20, 2018 | Customer retention, Google, Local business
Last year in August, a new feature “Questions & Answers or Q&A” was introduced by Google in Google My Business. This feature enables other people to ask questions about your business and lets you or others answer those questions. Like online reviews, this...
by Barbara-Anne Zarzosa | May 30, 2018 | Business listing, Customer service, Local business, Mobile, Reputation, SEO
Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...
by Barbara-Anne Zarzosa | May 2, 2018 | Customer service, Local business, Marketing, Reputation
It takes a lot of time to establish your business and make it grow. You might be providing excellent service to your in-house customers and might be able to satisfy their expectations, but that isn’t enough to grow your business. In order to take your business to new...
by Barbara-Anne Zarzosa | Apr 14, 2018 | Business listing, Local business, Reputation
In the digital age, online reputation is a serious issue. If you don’t monitor and manage your online reputation, your business can suffer and you could lose potential customers. The reason is that 90% of consumers use the Internet to research before making a purchase...
