New Media Managers Blog
3 Steps to Get More Reviews
When you run a local business, you know that online reviews are very important. From Google to Yelp, Foursquare to Better Business Bureau people are now sharing their experiences regarding everything. Times have changed and now your business can be shaped better by...
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Question and Answer Feature of Google My Business Page
Last year in August, a new feature “Questions & Answers or Q&A” was introduced by Google in Google My Business. This feature enables other people to ask questions about your business and lets you or others answer those questions. Like online reviews, this...
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How to Fight Fake Reviews
We are all aware that posting fake reviews in favour of your own business is always a bad idea. But, what happens when your business becomes a victim of a fake review posted by your competitors or other people who want to see your business lose its customers? Negative...
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3 Things That Can Boost Your Local Search Rank
Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...
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If the phone rang in your office, would you answer it?
You have established your presence on social media channels and are regularly posting engaging content to capture the attention of your audience, but is that enough to build a strong social media presence? You might think so but there’s an important aspect of your...
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Why is Online Reputation so Important?
It takes a lot of time to establish your business and make it grow. You might be providing excellent service to your in-house customers and might be able to satisfy their expectations, but that isn’t enough to grow your business. In order to take your business to new...
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Privacy Compliance and Responding to Online Reviews
Health care providers have a particular challenge to navigate when responding to online reviews. If you practice in the US or coordinate care with US providers, you may already be aware that because of HIPPA (Health Insurance Portability and Accountability Act) you...
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How Do I Create a Positive Online Reputation When I’m so Busy?
In the digital age, online reputation is a serious issue. If you don’t monitor and manage your online reputation, your business can suffer and you could lose potential customers. The reason is that 90% of consumers use the Internet to research before making a purchase...
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How NOT managing your business listing is costing you thousands. Here’s how to fix that.
There is one important thing that makes any kind of business, big or small, start-up or established be successful. Ideally, this includes having a maximum visibility and exposure amidst a huge number of potential customers and competitors. There's more, this approach...
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Content Marketing Trends to Watch for 2018
Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...
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Getting Negative Online Reviews? Here’s How You Can Turn Them Around
A large number of customers these days decide to buy the products and services of a business based upon online reviews alone. In fact, every company and business knows that negative online reviews about their service or products can have a severe impact on their...
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The Social Media Metrics You Should Measure & Why
As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...
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These Facts May Get You To Change Your Social Media Strategy
Statistics by Statista indicate that there are about 22.7 million social media users in Canada. Further studies through a 2017 RBC Small Business poll reveal that most Canadians demand more opportunities to engage with local businesses online through social media. 75%...
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What You Don’t Know About Managing Your Google Listing Will Hurt You
So you heard that listing your business with Google is the best thing you could do to boost your online presence. It’s true that creating a Google My Business site is one of the best marketing resources for local businesses. Of all the marketing techniques for local...
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Competitors Can Edit Your Listing on Google My Business
Here's a recent case on the Google My Business forum. This business owner got an email when his name was updated because the edit was already live. He currently has a pending edit on his listing to change the hours of operation. Clearly this guy is on top of things,...
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Social media use climbs in Canada
Small business owners need to pay attention to where their customers are. Graphic by Lena Yang Not surprisingly, Canadians are increasingly tuned into social media. A recent report issued by the Media Technology Monitor, which involved the participation of over 4,000...
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Anyone Struggling With Keeping Up with Their Social Media Posts Needs To Know One Thing
Are you overwhelmed by the complexity of managing your social media accounts? Are you struggling to keep up with the posts made by your social media followers? If you have answered these questions in the affirmative, you need to know this one thing - investing in a...
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Social Media Captures Over 30% of Online Time
Currently, one of the most common and cross-demographic reasons for using social networks is to “fill up spare time”. That gives some context for the rising figures we see here; globally, digital consumers say they are now spending an average of 2 hours and 15 minutes...
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