New Media Managers Blog
Benefits of SMS Marketing for Restaurants
The competition is fierce in the food service industry as more and more restaurants keep popping up. The only way you can survive in the sector is by attracting more and more foodies to your restaurant. You’ll struggle to keep the doors open if you can’t attract...
5 Reasons to Use SMS Marketing in Spas and Salons
For spas and salons, text messaging may seem like a medium for informing clients about their appointments. No-shows can prove to be costly for spas and salons as they waste valuable time that could have been given to customers. However, marketing through text message...
How Social WiFi Marketing Can Grow Your Business
Unlike e-commerce stores, brick-and-mortar establishments cannot access many digital analytics and marketing tools. Fortunately, a tool called ‘social WiFi” has provided physical locations with the opportunity to use digital technology for capturing demographic and...
How to Use SMS Marketing for Promoting Spas and Salons
For spas, salons, and any other service related business repeat business is the key to building a strong customer base and continually driving sales. In order to achieve this, it is important to engage with customers. But, what’s the perfect way to engage with...
How Is SMS Marketing Used by Restaurants?
With more and more restaurants opening up every day, getting top of mind recall from customers has become more important than ever. A restaurateur may have the ideal location, great chefs and the perfect menu, but what are they doing to market their business? There...
3 Steps to Get More Reviews
When you run a local business, you know that online reviews are very important. From Google to Yelp, Foursquare to Better Business Bureau people are now sharing their experiences regarding everything. Times have changed and now your business can be shaped better by...
Question and Answer Feature of Google My Business Page
Last year in August, a new feature “Questions & Answers or Q&A” was introduced by Google in Google My Business. This feature enables other people to ask questions about your business and lets you or others answer those questions. Like online reviews, this...
How to Fight Fake Reviews
We are all aware that posting fake reviews in favour of your own business is always a bad idea. But, what happens when your business becomes a victim of a fake review posted by your competitors or other people who want to see your business lose its customers? Negative...
3 Things That Can Boost Your Local Search Rank
Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...
If the phone rang in your office, would you answer it?
You have established your presence on social media channels and are regularly posting engaging content to capture the attention of your audience, but is that enough to build a strong social media presence? You might think so but there’s an important aspect of your...
Why is Online Reputation so Important?
It takes a lot of time to establish your business and make it grow. You might be providing excellent service to your in-house customers and might be able to satisfy their expectations, but that isn’t enough to grow your business. In order to take your business to new...
Privacy Compliance and Responding to Online Reviews
Health care providers have a particular challenge to navigate when responding to online reviews. If you practice in the US or coordinate care with US providers, you may already be aware that because of HIPPA (Health Insurance Portability and Accountability Act) you...
How Do I Create a Positive Online Reputation When I’m so Busy?
In the digital age, online reputation is a serious issue. If you don’t monitor and manage your online reputation, your business can suffer and you could lose potential customers. The reason is that 90% of consumers use the Internet to research before making a purchase...
How NOT managing your business listing is costing you thousands. Here’s how to fix that.
There is one important thing that makes any kind of business, big or small, start-up or established be successful. Ideally, this includes having a maximum visibility and exposure amidst a huge number of potential customers and competitors. There's more, this approach...
Content Marketing Trends to Watch for 2018
Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...
Getting Negative Online Reviews? Here’s How You Can Turn Them Around
A large number of customers these days decide to buy the products and services of a business based upon online reviews alone. In fact, every company and business knows that negative online reviews about their service or products can have a severe impact on their...
The Social Media Metrics You Should Measure & Why
As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...
These Facts May Get You To Change Your Social Media Strategy
Statistics by Statista indicate that there are about 22.7 million social media users in Canada. Further studies through a 2017 RBC Small Business poll reveal that most Canadians demand more opportunities to engage with local businesses online through social media. 75%...