3 Things That Can Boost Your Local Search Rank

3 Things That Can Boost Your Local Search Rank

Back in the mid-1990s when I first began building websites for local businesses, no one gave a hoot about local search rank. There was a slew of search engines out there. Each was like its own telephone directory for websites and they were only capable of searching...

Why is Online Reputation so Important?

Why is Online Reputation so Important?

It takes a lot of time to establish your business and make it grow. You might be providing excellent service to your in-house customers and might be able to satisfy their expectations, but that isn’t enough to grow your business. In order to take your business to new...

Privacy Compliance and Responding to Online Reviews

Privacy Compliance and Responding to Online Reviews

Health care providers have a particular challenge to navigate when responding to online reviews. If you practice in the US or coordinate care with US providers, you may already be aware that because of HIPPA (Health Insurance Portability and Accountability Act) you...

Content Marketing Trends to Watch for 2018

Content Marketing Trends to Watch for 2018

Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...

The Social Media Metrics You Should Measure & Why

The Social Media Metrics You Should Measure & Why

As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...

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