Content Marketing Trends to Watch for 2018

Consistent, original, and addictive content is all the rage. In some ways, we are seeing the golden age of a new television … it just happens on any and every device imaginable. How does this affect you? First, if your main competitor isn’t betting big on original...

The Social Media Metrics You Should Measure & Why

As our latest social report shows, 94% of digital consumers aged 16-64 now have an account on at least one social platform, while 98% have visited/used one within the last month.As social media usage continues to grow, these platforms are increasingly influencing...

Social media use climbs in Canada

Small business owners need to pay attention to where their customers are. Graphic by Lena Yang Not surprisingly, Canadians are increasingly tuned into social media. A recent report issued by the Media Technology Monitor, which involved the participation of over 4,000...

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