Are you overwhelmed by the complexity of managing your social media accounts? Are you struggling to keep up with the posts made by your social media followers? If you have answered these questions in the affirmative, you need to know this one thing – investing in a social media management tool could mean the beginning of success. As your business relies more on social media for customer support and marketing purposes, the need for social media management tools arises.

Streamlines Management of Multiple Social Media Platforms

As your business’ presence grows on multiple social media platforms, managing those accounts can become extremely complex. Having multiple accounts with different platforms means multiple logins to remember and different user interfaces to master. If there’s one thing that social media management tools are designed to do is to streamline management of multiple social networking sites. These tools are not only packed with business-focused features, but they also allow users to create a unified user interface and consolidate down to just one login.

Schedules Social Media Posts

It’s important to have a documented marketing strategy paired with an editorial calendar. Once you come up with the type of content that will help reach your goals, you need to decide when to post the content. Without a social media management tool, it can become very hard for you to keep pace with the 24/7 nature of social media. The good thing about a management tool is that it not only eliminates the need for you to post everything manually, but it also allows you to schedule your social media posts ahead of time.

Promotes Real-Time Engagement with Customers

The importance of responding to customers’ posts in good time cannot be underestimated. If you have multiple social media accounts across different platforms, it can be very hard for you to respond to all customers’ posts promptly. This is a task that a social media marketing tool can handle easily and effectively. Such a tool will keep track of all posts and conversations, put all your data in one place, and even allow you to search for posts by keyword. This helps to promote real-time engagement with customers.

Ensures You Never Miss Something Important

If you fail to get a notification arising from the funny cat video you’re tagged to, the world won’t end. However, if you fail to see an important notification of a message from a prospective customer, it can lead to a great loss. A social media management tool will ensure that you will never miss out on something important.

If you are struggling with keeping up with your social media post we can help. Drop us a line.

Barbara-Anne is the owner of New Media Managers, a boutique digital agency in Windsor, Ontario, Canada.  She founded New Media Managers to help overwhelmed local business owners, like you, protect and manage your online line presence so you can get more customers, serve your existing customers, and keep the customers you already have.