For spas and salons, text messaging may seem like a medium for informing clients about their appointments. No-shows can prove to be costly for spas and salons as they waste valuable time that could have been given to customers.

However, marketing through text message offers a lot more than appointment reminders. It can help you grow your customer base, improve client satisfaction and increase your overall revenue. SMS marketing provides an easy and cost-effective way to interact directly with customers. Still on the fence about using text messages to connect with your clients? These five reasons should convince you of using SMS in the marketing of spas and salon:

1. Text Messages Get Seen

When you’re advertising through social media or when you contact your clients via email, there’s a high chance that your message will never get seen. However, that isn’t the case when you use SMS marketing. Research indicates that 97% of text messages are read. This means your clients are more likely to read your text message.

2. SMS Marketing Is Affordable

SMS is relatively inexpensive compared to other marketing channels. Besides this, SMS marketing provides a high return on investment. The money you’ll make from bringing in clients through text messages may just outweigh the cost of your SMS marketing campaign.

3. People Want Them

With SMS marketing, you’re sending messages to customers who have opted in to receive your text messages. Therefore, you aren’t spamming when you send your special offers and appointment reminders to them. That is the reason why text messages are so effective – customers want them. Stats back this up as research shows that 66 percent of customers prefer to be reached via messaging.

4. SMS Marketing Is Intimate

People read text messages very quickly. Most of the time, these messages are from family, close friends or a special someone. When your clients agree to receive your text messages, you are no longer a cold lead but become a member of this group. You can connect with your customers on a more personal level and offer the human touch they desire by personalizing your text messages.

5. SMS Marketing Is Accessible

People always keep their phones with them no matter where they go. So unlike flyers, customers will always get your message on their phone wherever they are. Your text will be stored in their phone and they’ll be reminded of your business every time they see your message.

SMS marketing can certainly help you grow your spa and salon business. So, if you’re interested in getting started with SMS marketing, feel free to reach out to us. We’ll set up a VIP club for your business so that you can send mobile coupons and text messages to your customers.